Marketing and Business Development is a passion that Brandon Rea has had for some time. Brandon has been on the front lines of new media marketing and building brands since the start of the tech boom. He has always been a Cannabis enthusiast and knew his talents would bring him close to the industry. Fast forward, you will find yourself with the savvy marketer behind the Canlock vacuum sealing, smell-proof, glass jar system. Canlock has a system that is fantastic for both, retailers looking to showcase their Cannabis in a premium package, with superior environmental controls, and for the cultivators that are looking to protect the fruits of their labor. In addition to many amazing commercial uses, Canlock also has self-storing jars for your average consumer looking to keep their Weed fresh. However, marketing in the Cannabis industry is not an easy task. There are many rules and guidelines you need to follow in order to stay compliant and ensure your social channels do not get shut down. Join us today and hear how Brandon and the Canlock team found ways to market their products effectively and engage an active user baser.
Dan Hirsch, Co-Founder of DataOwl joins us to discuss the power of strong CRM tools within your business operations. As we watch the cannabis industry develop, dispensaries, cultivators, and manufacturers need assistance managing all of their data. Customer Relationship Management services can also bolster the bottom line as research shows sales can increase up to 29% for businesses that use these data-driven tools.
We were very excited when our friend, Mike Sanchez of Emergent Layer, reached out to introduce us to Dan and the DataOwl platform.
DataOwl unlocks insights from point-of-sale systems and provides a robust and fully customizable suite of e-commerce, text marketing, interactive digital signage, patient check-in, and customer loyalty solutions that auto sync with BioTrackTHC, GreenBits & LeafLogix and integrate with Leafly & OnFleet.
DataOwl allows for dispensary owners to:
- Integrate online and in-store shopping experiences via promotions, inventory management, rewards redemption, and order fulfillment automation
- Create a customized, tiered loyalty program that incentivizes by spend, category, visits, and/or time of purchase
- Eliminate time-consuming list management: set your business goals and Smart Messaging handles the rest
Join us and hear how you can increase sales for your Cannabis business today!
In this episode of WeedBudz Radio, we are joined by Jenny Golden, Vice President of Education for Relyf Health in Birmingham, Alabama. Relyf prides itself on being an educational company that manufactures high-quality CBD products. Jenny Golden is a Certified Naturopath that focuses on whole-body health and wellness. Jenny will explain to us the differences between being a Naturopath versus what we understand as a traditional medical doctor along with her approaches to healthy living and wellness. Jenny is going to breakdown for us how Relyf selects their product offerings and explains the notion that simply because a product is popular, it does not mean it is the right thing to produce.